Counterintuitive resource allocation
White to move. What should white do next?
Chess beginners usually move the white pawn to f8 and turn it into a queen. However, more experienced chess players will immediately see a checkmate in one move available. Instead of turning the pawn into a queen, turn it into a knight. Checkmate in one move, even in a situation with severe disadvantage in the pieces.
In this case, an underdog wins through a counter-intuitive resource allocation. Not just in chess but also in life, we can sometimes apply this strategy:
The “Moneyball” Strategy:
The Oakland Athletics baseball team, under the management of Billy Beane, utilized statistical analysis to sign undervalued players instead of chasing after star players with high price tags. This counterintuitive approach led to significant success for the team on a limited budget.
Hiring People with No Industry Experience:
Some firms prefer hiring individuals with no industry experience to bring fresh perspectives and innovative solutions. This counterintuitive hiring practice can foster creativity and drive innovation.
Patagonia's "Don't Buy This Jacket" Campaign:
Outdoor clothing retailer Patagonia ran a campaign encouraging consumers only to buy their products if necessary to reduce environmental impact. This counterintuitive marketing strategy enhanced their brand image and resonated with environmentally-conscious consumers.