In their book "Decisive," Chip and Dan Heath delve into the intricacies of decision-making, blending science and art, and even revisiting and refining some of the recommendations put forth in "Thinking, Fast and Slow." The central theme is to establish a systematic decision-making process that mitigates the risk of succumbing to the four decision-making pitfalls: narrow framing, confirmation bias, short-term emotions, and overconfidence.